Lunyr (LUN) is an Ethereum-based crowdsourced encyclopedia that rewards users with app tokens for peer-reviewing and contributing information, thus providing reliable, accurate information. The LUN tokens will be used to place ads on the platform. They function as part of the incentive system to drive contribution, peer review, and dispute and quality resolution. That platform itself is a crowdsourced decentralized knowledge base where contributors earn LUN tokens. Lunyr's mission is to develop solutions that fundamentally change the way we publish, store, and exchange information. Through the use of blockchain technology, we enable individuals to capture the world's knowledge in a medium that is ubiquitous, censorship-resistant, and immortal.